Yesterday, I got my order from veganessentials.com. It was a wonderful Earth Day present to myself. The order included a packet of No Whey! Pretzel No-No candy (already eaten up eagerly by my whole family) and the order included an organic cotton vegan message t-shirt, but the size was unexpected, so unfortunately, I’ll have to see if I can exchange it. Not exactly a “win” for the environment, but I want to be able to wear it.
What I really want to talk about is the Vegan button that I purchased.
I was excited to get this in the mail and I immediately pinned it to my purse. I was headed out the door to do some grocery shopping, so its one-size, easy pin nature was just perfect.
Now, what happens when you put a visible label on yourself that comes with certain expectations? I’ve noticed this with religious jewelry and with environmental message wear, so I guess I shouldn’t have been too surprised.
The fact is, it is a small button and I bet no one actually noticed it. However, by pinning it on, I felt personally responsible for being the best example of a vegan and a person that I could manage. This made the endless debate over the dairy-based gas station capuccino much easier to decide. It made me try to be friendlier and generally more pleasant. Goodness knows, I was probably the only vegan anyone would see that day, so I wanted to leave a good impression. When flying in cognito, it’s easy to allow for slips in your ethics. But having a visible reminder is powerful.
I think a lot of people purchase message wear for educational reasons. You know, to educate the masses. But I would guess that message wear is more for the message wearer.
How About You?
Does wearing message wear help keep you focused on the person you want to be? Do you feel social pressure when you let yourself out of the pantry, so to speak? What do you think is the chief value of message wear? Let me know in the comments below!
Until next time, keep that talk walking!